Next → The first season of, an American created by, premiered on in the United States on September 22, 2004. The series was produced by, Silver Pictures Television and Rob Thomas Productions, and and Thomas served as the executive producers. The season revolves around (), a high school student and private investigator in the fictional Southern California seaside town of Neptune. When Veronica's best friend, (), is murdered, her life falls apart. Her father, County Sheriff (), accuses Lilly's father of being involved in the murder. This provokes Neptune's wrath and Keith's ousting as sheriff in a. Veronica's mother, (), develops a drinking problem and leaves town.

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Veronica's '09er' friends—wealthy students from the fictional 90909 —force her to choose between them and her father; she chooses her father. Keith opens a private investigation agency, Mars Investigations, where Veronica works part-time. The series was critically acclaimed, and appeared on several fall television best lists. The first season garnered an average of 2.5 million viewers per all 22 episodes in the US.

Out of all regular primetime programming that aired during the, Veronica Mars ranked #148 out of 156, according to the system. The pilot was watched by 2.49 million viewers, while the finale was watched by 2.99 million viewers. The main characters of the first season include (from left to right): Mallory Dent,, Eli 'Weevil' Navarro, Duncan Kane,, Logan Echolls,.

The first season features a cast of seven actors who receive. Portrays the titular, a high school junior and skilled private detective. Plays, Veronica's ex-boyfriend and Lilly's brother. Plays, the 'bad-boy' 09er son of an actor. Portrays, Veronica's best friend and frequent partner in solving mysteries. Portrays, the leader of the Biker gang and Veronica's friend. Plays Veronica's father, a private investigator and former Balboa County Sheriff.

Plays, Veronica's journalism teacher at Neptune High. Although she was given series regular billing, Poitier appeared in only four episodes, but was given credit for seven. Kristen Bell was chosen to play Veronica Mars from more than 500 women who auditioned for the role. Bell felt that it was 'just luck' that Rob Thomas saw that 'I have some sass to me, and that's exactly what he wanted'. Bell thought that it was her cheerleader looks and an outsider's attitude that set her apart from the other women who auditioned. Jason Dohring, who played Logan Echolls, originally auditioned for the role of Duncan Kane. Teddy Dunn originally auditioned for Logan, but ended up portraying Duncan Kane.

Dohring felt that his audition for Duncan 'was a little dark', and he was told by the producers that it was 'not really right'. The producers asked Dohring to read for the role of Logan, which involved reading Duncan's lines. Dohring acted one scene from the pilot, in which he shattered the headlights of a car with a crowbar. During the final auditions, Dohring read two times with Bell and met with the studio and the network. When reading with Bell, Dohring acted the whole scene as if he had raped her, and tried to give the character an evil and fun feel. At the time of Dohring's audition for Logan, the character was only going to be a guest star in the pilot.

Thomas described, who portrayed the murdered, as 'the biggest surprise of the year'. When casting a series regular, he was able to see all the best actors in town, mainly because they all wanted to be a series regular. When casting Lilly Kane, who would only appear from time-to-time as 'the dead girl', Thomas did not receive the same standard of actors. Thomas said that he had 'never had a more cut and dry audition' than he did with Seyfried. He said that she was 'about 100 times better than anyone else that we saw, she was just spectacular'.

He continued by saying that she ended up being so good in the series that he used her three or four more times than he initially planned. Release [ ] Critical reception [ ]. Performance as the protagonist generated critical acclaim. Gave the season a Metascore—a weighted average based on the impressions of a select fifteen critical reviews—of 81, signifying 'universal acclaim'. James Poniewozik of labeled the series as one of the six best dramas on television. He praised Bell as 'a captivating star,' and said that the series 'uses its pulp premise to dramatize a universal teen experience: that growing up means sleuthing out the mystery of who you really are.'

Kay McFadden of called Veronica Mars an update to the 'classic California film noir'. She felt that Veronica Mars was the best new series on UPN, and that the title character was potentially 'this season's most interesting character creation'. McFadden described the series as ' in its attitude, in its writing and in its class-consciousness.'